DBS MCA VR is all about virtual journeys and letting users experience the adrenaline rush commonly associated with travel and adventure—the experiential pop-up installation focus on delivering both multiple senses experiences.

The virtual adventure begins in the dunes of Perth, Australia, as users are put through scenes of sand-surfing in an endless horizon of desert sand. The virtual globetrotting experience then continues to the gravity-defying views of sky-diving in Queenstown, New Zealand. In the third adventure, users are taken through a wild water-rafting ride in the rivers of Chiangmai, Thailand, before ending up at the last point – an ice-cream store in Hokkaido, Japan. 

More importantly, the focus of DBS MCA was realized mid-way through the VR experience. Usage of the DBS MCA product line was introduced to consumers in a non-intrusive and carefully curated manner.

While at the last stop, users are oblivious to the events happening simultaneously. The visitor we transported into the virtual world added themselves as one of the film’s cast. And as users unstrap themselves from the VR headset, they are greeted by the sight of the same man who was in the VR.

The Challenge  

The experiential pop-up installation brought along many new digital challenges and the typical ones seen in similar projects.

The highest consideration was given to the construction of the storyboard. The whole idea of the installation must be resolved on the storyboard before anything else. Firstly, the VR experience must include DBS multi-currency account. The storyboard must also factor in an exciting consumer journey and not just the mere viewing of the four adventures.

To achieve this, the whole Asdor team and other stakeholders need to fully understand the mechanics of the DBS multi-currency account and what it can provide to consumers. They also have to understand the perspectives of the end-user and how the multi-currency account can assist in their travels.

As for the scenes in the VR, it needs to capture the overall impression of an adventure. Thus, discussion on the choice of countries, identification of recognised locations, and activities were required to determine which is the most feasible.

Furthermore, the sequencing of countries in the final VR content must be edited to show a steady and interesting storyline and not forget the placement of the DBS multi-currency account in the VR content, which assumably must be poignant.

On the other hand, the ice cream store brought unique challenges. After the full completion of the shop, it was discovered that it was cumbersome to have it transported in one piece to the event site. And since the store needs to be concealed away from the installation, the Asdor team needs to find a suitable location to hide it.

Lastly, no readily available chair can be bought off the shelf, and as such, the team had to design and build the chair within a tight timeline.